NBL Canada Names Global Basketball as their Commercial Revenue Partner

December 19, 2017
For Immediate Release

Image Courtesy of Stu Switzer

NBL Canada Names Global Basketball as their Commercial Revenue Partner

London, Ontario – In 2018, the National Basketball League of Canada will implement a new innovative phase to their sports business model including an assertive growth plan for the future. Today the National Basketball League of Canada names Global Basketball as its commercial revenue partner. Global Basketball’s main objective will be to deliver integrated business solutions on behalf of NBL Canada in order to attract global sports brands as business partners. Global Basketball will also provide sponsorship activation and digital media consulting which will enhance commercial relationships and league growth.

“Commercial growth and increasing brand recognition are both paramount to NBL Canada which is why we’re quite excited to work alongside an organization with the expertise of Global Basketball as we work towards achieving our business objectives,” said Deputy Commissioner, Audley Stephenson. He also stated, “Their resources and knowledge on the commercial side of basketball coupled with an existing infrastructure of sports marketing and digital advertising will be beneficial in the search of sponsorship partners for the NBL Canada.”

“The commercial partnership timing is perfect because Global Basketball has recently developed a new digital advertising division which benefits both organizations. Global Basketball has followed the NBL Canada for years and is excited about the opportunity to make a significant commercial impact to league,” added Global Basketball Executive Director, Darryl Reshaw

Basketball Growth Phenomena in Canada

Canada is emerging as basketball powerhouse and are constantly developing some of the top basketball propects in the global market., Canada has produced a steady stream of NBA draft picks in recent years and currently there are (15) Canadian players in the NBA. Ten years ago there were about (30) Canadians playing NCAA Division I basketball in the United States and last season that number had increase to (114).
Team Canada also captured the 2017 FIBA U19 World Cup and defeated the United States in the semifinals. They were led to victory by R.J. Barrett who was named the MVP of the FIBA U19 World Cup and he is currently the number 1 ranked high school player in the class of 2018.

“The rapid growth of basketball in Canada and the NBL emergence as a prominent International league provides an intriguing advertising option to global brands” added an industry insider.

About NBL Canada
The National Basketball League of Canada (NBLC) is one of the leading professional basketball leagues in North America. The NBLC is Canada’s longest standing professional domestic basketball league being founded in 2011 and is entering its seventh competitive season. The NBL Canada consists of (10) teams featuring two divisions, Central and Atlantic. The NBL Canada provides a high quality professional sports entertainment environment to their fans and players. The NBL Canada is also dedicated to raising the profile of the sport of professional basketball throughout Canada by providing fans with an entertaining experience starting at a community level. NBL Canada teams all play in high quality sports arenas that seat a minimum of 5000 spectators.

Who is Global Basketball
Global Basketball is a leading online media property that delivers news, information, events and provides innovative business solutions to the international market by converging technology. They specialize in developing business relationships with a multitude of market leading basketball organizations. They use of a variety of social media cross platform and digital marketing schemes to promote brand recognition.

Darryl Reshaw
Global Basketball Inc.
Marketing Director
USA: Tel: 877-209-2220

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